one of Germany’s leading chocolate manufacturers, faces a growing product portfolio, internationalization and has to deal with more and more communication channels.

1. Brand Analysis
Design and communication, processes, workflows, interviews

2. Brand Personality
Workshops with the whole marketing team, definition of brand typical directives

3. Brand Design
Brand book for a mutual understanding of the brand, kick-off for a restructuring and -ordering of the brand guidelines

4. Brand Management
Structuring of the design process, communicative concept, intranet/databases, brand education

Realization with Kristina Düllmann Kommunikationsdesign

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